The Martian

- Apple Watch & Android Wear -

A Martian Mobile Game?

The Martian: Official Game is a product by Little Labs Inc created inconjunction with 20th Century Fox. Our game launched with the release of the movie in October. Our focus was to create a game that was engaging on a wearable device, but still fully playable for users without a smartwatch. We managed to bring this game from conception to launch in 14 weeks and receieved featured placement in the Apple App Store, Google Play Store, and Amazon App Store.

My Contributions

  • Identified an opening in the market for text-based storyline games while identifying points of success and draw backs to avoid in the game model.
  • Designed the product concepts & pitch deck for The Martian Mobile Game that was presented to 20th Century Fox.
  • Worked with our designers and developers to deliver the game localized in EFIGS, and promotional assets by the movie release date.
  • Drafted social media content calendar for The Martian Game social accounts while creating graphics and gameplay videos. In addition, creating some posts promoted by The Martian Movie accounts.
  • Created game assets including the coming soon web page & landing site while currating email subcribers. I wrote and developed the launch email and sent to the currated list.

Skills Applied

  • Prioritizing
  • Market Research
  • App Store Analysis
  • Time Management
  • Social Media Strategy